Stellar News

Stellar, a leading global call centre and business process outsourcing provider, today announced that its Campaign Management System, used across all nine Australian-based centres, is now available to the wider call centre community via a Software as a Service (SaaS) Model.

Potential clients may now choose to either outsource their end-to-end call centre service to Stellar, or combine Stellar’s web-based Campaign Management System with their own staff and infrastructure to more effectively manage call centre operations.   

“Stellar has developed its own system for over seven years to successfully deliver inbound and outbound campaigns,” said Warwick Marx, Chief Information Officer of Stellar Asia Pacific. “The system has evolved to such a point that it makes sense to market the product in its own right, whilst continuing to use it to service our existing blue chip client base.” 

Stellar’s Campaign Management System continues to deliver impressive results, such as increasing contact rates by over 200%, cutting average handling times by in excess of 60 seconds per call, and improving sales results by over 15% – Stellar now wants to assist Small to Medium Enterprises (SME’s) to do the same.

It is an exciting development for SME’s who view specialised call centre technology as exclusive to larger companies and therefore unattainable for their business.     

“For the first time, small to mid-sized companies involved in their own inbound or outbound telemarketing activities can benefit from using industry-leading technology,” said Marx. “It is the end of Excel spreadsheets in the call centre and the start of higher data integrity and greater efficiencies.”